I like to solve problems - business problems -
by whatever means necessary.
If it's a bridge that solves it best
then it should be a bridge.
Bringing brand and technology thinking together. Seems very hard for both sides to do so.
Illustrating what we've done was worthwhile doing and how it could be done even better.
Finding the right people and helping them become part of the team.
Usually the above means bringing change.
I like change - I'm not a good maintenance person. Also not good in internal politics.
It's just not my thing.